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Florida affordability shift follows slower migration June 23, 2026
Florida Realtors Chief Economist Dr. Brad O’Connor told Homes.com that Florida remains attractive to buyers, but higher prices have cooled some relocation activity. The story found affordability improved in Jacksonville, Ocala, Orlando, Tampa and Port St. Lucie as some markets gained inventory.
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Agents want more than tech from brokerages June 23, 2026
Collaboration with other top producers and consistent marketing assistance matter more than brokerage branding or commission structures when choosing where to work, agents say.
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AI narrowing knowledge gap between Realtors, customers June 23, 2026
AI is closing the information gap between real estate professionals and customers while reshaping how agents work, NAR officials said at the association's midyear conference, raising both new opportunities and compliance concern.
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Florida markets show housing mismatch despite more inventory June 22, 2026
Most Florida metros still show a significant gap between available home listings and local household incomes, despite inventory gains, according to a new NAR affordability analysis.
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Florida new-home permits hold steady in May June 22, 2026
Florida recorded 6,382 new residential construction permits in May, nearly unchanged from April, a new report shows. Regional data shows where builder activity remained strongest and where future new-home inventory may be taking shape.
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AI is changing internet searches. Is your business easy to find? June 22, 2026
Google's move toward AI-generated search answers means Realtors must ensure their profiles, websites and content clearly communicate their expertise to be surfaced in results.
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Capital gains questions grow for home sellers June 19, 2026
Rising values may leave some longtime owners with taxable gains, making early conversations about timing, records and next steps more important.
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Fed outlook could add uncertainty for mortgage rates June 19, 2026
Mortgage rates fell this week, but future movement may depend less on the Federal Reserve’s latest decision and more on how clearly the central bank signals its next steps. Inflation, steady employment and possible changes in Fed communication could make rate expectations harder for borrowers to read.
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Most future home buyers say they'd overlook red flags, survey finds June 19, 2026
Three in four Americans planning to buy a home within five years say they would overlook red flags in a property – a finding that underscores the role Realtors play in guiding customers through high-stakes decisions.
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Average 30-year U.S. mortgage rate falls as Iran war winds down June 18, 2026
The average long-term U.S. mortgage rate fell to 6.47% this week, while the 15-year fixed rate dropped to 5.81% – tracking Treasury yields that have retreated since a deal to end the war with Iran was announced.
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