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Real estate mentoring builds agent leadership September 11, 2026
Clear expectations, candid feedback and consistent accountability can help agents take ownership of their performance and turn daily habits into results.
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Inflation rises ahead of Fed rate decision September 11, 2026
Consumer prices rose 0.4% in August, while shelter costs increased 0.3%, keeping mortgage rates and housing affordability in focus before the Fed meets.
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Turn AI from a writing tool into a business system September 11, 2026
At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.
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Mortgage rates climb to highest level in over 14 months September 10, 2026
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
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Building a lasting customer pipeline with open houses September 10, 2026
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
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Turn online attention into real business September 10, 2026
At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.
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Agents can ease brokerage changes by setting priorities September 9, 2026
Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.
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Baby boomers’ cash advantage strengthens offers September 9, 2026
NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.
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Florida Realtors launches Vote Yes on 3 campaign September 9, 2026
The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.
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